Day Two—Wednesday, April 23

7:00 AM-1:00 PM—WELCOME DESK OPEN FOR BADGE PICKUP—Sponsored by Uckele Health & Nutrition, Inc.

7:15-8:00 AM—LIGHT BREAKFAST + EXHIBITS OPEN FOR NETWORKING

CONFERENCE GENERAL SESSION

•  8:00-8:10 AM—WELCOME & OPENING COMMENTS—Bill Bookout, President, NASC

•  8:10-9:00 AM—WHAT'S NEXT IN PET SUPPLEMENTS? FRESH CONSUMER INSIGHTS & EMERGING TRENDS SHAPING THE INDUSTRY—Nicole Hill, Executive Director-Strategy, MarketPlace; Jon Copeland, Research Manager, MarketPlace

•  9:00-9:50 AM—UNLOCKING THE CHINESE MARKET WITH TMALL GLOBAL—Nicole Lin, Business Development Country Manager, Tmall Global, Alibaba Group

9:50-10:30 AM—NETWORKING BREAK—EXHIBITS OPEN

•  10:30-11:10 AM—THE FORGOTTEN FELINE: RETHINKING SUPPLEMENTS FOR CATS' UNIQUE NEEDS—Pedro Celso Machado Jr., VP of R&D, Vets Plus, Inc.; Terri Grow, Pet Expert, Educator, and Advocate

•  11:10-11:50 AM—INDUSTRY FINANCIAL INSIGHTS + M&A ACTIVITY TO WATCH—Worth Turner, CEO, Custom Veterinary Services, LLC; Lauren DeVestern, Managing Director and Partner, LEK Consultants

•  11:50 AM-12:30 PM—RETAILERS SPILLED THE TEA: USING SURVEY FINDINGS TO DELIVER WHAT MATTERS MOST—Sara Phillips, Vice President Global Pet Business, FoodScience, LLC

12:30-1:45 PM—NETWORKING LUNCH IN EXHIBIT HALL

BREAKOUT SESSIONS

Business/Marketing

•  1:45-2:15 PM—RESOURCES FOR HORSES: RECENT AND RELEVANT EQUINE RESEARCH YOU MAY HAVE MISSED—Lydia Gray, DVM, Owner, Lydia Gray Consulting, LLC

• 2:30-3:00 PM—5 UNDERUTILIZED INGREDIENTS DEMONSTRATING RESULTS IN SPECIES-SPECIFIC CLINICAL TRIALS—Cassie Smith, Senior Content Director, Informa Markets

• 3:15-3:45 PM—SELECTING THE RIGHT SUPPLIER PARTNERS TO DRIVE YOUR BUSINESS FORWARD—Bryan Vincent, President, Precision Science (moderator); Courtlandt Pennell, VP National Sales, KND Labs; Andrea Uckele, Account Executive, Uckele Health and Nutrition, Inc.; Matt Ziegler, CEO/Chief Scientist, HS Custom Formulations

Science/Compliance

• 1:45-2:15 PM—USING MICROENCAPSULATION TO DELIVER ESSENTIAL INGREDIENTS EXACTLY WHERE THEY’RE NEEDED—Bart Dunsford, PhD, Pet Food Product Manager, Plus4Pet

• 2:30-3:00 PM—PALATABILITY FOR PETS: FLAVOR AND FORMULATION UNITE—Charles Vesey, Formulation Technology Manager, Market Development, Colorcon

• 3:15-3:45 PM—QC BEST PRACTICES FOR CONSISTENCY AND EFFICACY IN PRE-, POST, AND PROBIOTICS—Ravi Sheth, Co-Founder, Kingdom Supercultures

3:45-6:30 PM—TIME ON YOUR OWN TO RELAX OR ENJOY A GROUP ACTIVITY

6:30-8:30 PM—WELCOME RECEPTION (All attendees & exhibitors welcome)—Sponsored by Vets Plus, Inc.

Day Three—Thursday, April 24

7:00-10:00 AM—WELCOME DESK OPEN FOR BADGE PICKUP—Sponsored by Uckele Health & Nutrition, Inc.

7:15-8:00 AM—LIGHT BREAKFAST + EXHIBITS OPEN FOR NETWORKING

BREAKOUT SESSIONS

Business/Marketing

• 8:00-8:30 AM—INTRODUCTION TO THE NASC TREATS PROGRAM—Bill Bookout, President, NASC; Todd Harrison, Partner, Venable LLP

• 8:45-9:15 AM—ADVANCEMENTS IN AI FOR IMPROVING ANIMAL WELFARE—Jennifer Jo Lott, Technical Development Director, SGS North America

Science/Compliance

• 8:00-8:30 AM—UNLOCKING THE POTENTIAL OF HMB FOR CANINE MUSCLE MASS RETENTION AND WEIGHT MANAGEMENT—Shawn Baier, Vice President of Business Development, TSI Group

• 8:45-9:15 AM—SESSION TITLE TO BE ANNOUNCED—Speaker TBA

9:15-10:00 AM—NETWORKING BREAK—EXHIBITS OPEN

CONFERENCE GENERAL SESSION

• 10:00-10:50 AM—PACKAGED FACTS 2024 PET OWNERS IN THE US SURVEY RESULTS—Shannon Landry, Pet Brand Manager, Packaged Facts

•  10:50-11:50 AM—KEYNOTE ADDRESS: UNTIL THE LAST DOG—Rob Downey, Annamaet Petfoods Founder, Pet Nutrition Expert, and Champion Dog Sled Racer

11:50-1:00 PM—NETWORKING LUNCH IN EXHIBIT HALL

•  1:00-1:30 PM—AAFCO UPDATE (PFLM, NEW INGREDIENT REVIEW PROCESS, UPCOMING TRAINING OPPORTUNITIES)—Austin Therrell, Executive Director, AAFCO, and Jennifer Gornnert, Compliance Officer & AAFCO Liaison, NASC

•  1:30-2:30 PM—LEGAL & LEGISLATIVE UPDATE FOR THE PET SUPPLEMENT INDUSTRY—Jennifer Gornnert, Compliance Officer & AAFCO Liaison, NASC (moderator), Todd Harrison, Partner, Venable LLP; Ivan Wasserman, Managing Partner, Amin Wasserman Gurnani; Bill Bookout, President, NASC

2:30-3:10 PM—NETWORKING BREAK—EXHIBITS OPEN

•  3:10-3:40 PM—MISSION: IMPOSSIBLE? OVERCOMING CHONDROITIN ADULTERATION AND FAILED FINISHED PRODUCT TESTS—Panel TBA

•  3:40-4:10 PM—DECIPHERING OMEGA-3 COAS: SPOTTING RED FLAGS & ENSURING AUTHENTICITY—Svein Erik Haugmo, Co-Founder & CEO, Orivo

•  4:10-4:40 PM—SESSION TITLE TBA—Speaker TBA

•  4:40-5:20 PM—LESSONS LEARNED FROM THE PAST: THE COSTS OF COMPLACENCY—Todd Harrison (moderator); Panelists TBA

5:20-5:40 PM—NASC MEMBERS-ONLY BUSINESS MEETING

7:00-10:00 PM—FINAL NIGHT BANQUET & ENTERTAINMENT  (All attendees & exhibitors welcome)—Sponsored by Pharmore Ingredients, Inc.